Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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Logo Design & Branding

We make your custom logo plus the full brand look so people recognize and trust you. The same way you spot a soda brand by its red can and white swirl before you even read the name.

Starting at
$3,497
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

You launched with a cheap logo from Fiverr that looks amateurish or you are using clip art that appears on competitor websites. Your brand lacks the professional polish customers expect.

Our Solution

AppWT designs custom logos with full brand identity packages including colors, fonts, and usage guidelines. Build recognition with original design instead of forgettable generic graphics.

About Our Logo Design & Branding Services

Your logo is the visual foundation of your brand identity. We design original logos that communicate your business personality, appeal to target customers, and work across all applications. The process includes discovery sessions to understand your brand, competitive analysis, concept development, and multiple revision rounds. Completed brands include logo variations, color palettes, typography guidelines, and usage rules. Livonia startups and Detroit companies use these brands across websites, signage, business cards, and marketing materials. Logos are designed to scale from favicon size to billboard dimensions without losing clarity. We provide files in all formats needed: vector files for printing, PNG for web use, and variations for light and dark backgrounds. Brand guidelines ensure consistent application as your business grows. Your brand becomes recognizable and professional instead of looking like a generic template or amateur design that damages credibility.

What's Included

Concept exploration before any refinement
Primary logo with horizontal, stacked and icon versions
Colour palette with print and screen values
Typography selected with licensing confirmed
Usage rules covering spacing and minimum size
Editable vector source files delivered

Technical Details

Logo design (3 concepts), brand colors, typography system, brand guidelines, business cards, social media kit, file formats
Industry Insight

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Service Area

Logo Design & Branding Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Mark plus the system around it. Delivered from Livonia with palette, type and rules, because a logo alone does not make a brand recognisable.

Wayne County Corridor

Every orientation you will need. Businesses in Westland, Garden City, Plymouth, Canton and Dearborn get horizontal, stacked and icon versions rather than one file squeezed everywhere.

Oakland County

Colours specified for print and screen. Farmington Hills, Novi, Southfield, Birmingham and Troy palettes carry both values so nothing is guessed at the printer.

Beyond Metro Detroit

Usage rules written down. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients get spacing, minimum sizes and what not to do, so the brand survives other people using it.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our logo design & branding services.

We make your custom logo plus the full brand look so people recognize and trust you. The same way you spot a soda brand by its red can and white swirl before you even read the name.

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Ready to Get Started?

Let's discuss how our Logo Design & Branding services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.